XR Brands Debuts ‘Pussy Juice’ Lube

HUNTINGTON BEACH, Calif. —  XR Brands has announced “Pussy Juice,” what the company is calling the first-ever body-safe lubricant specially formulated to mimic the alluring aroma of a healthy vagina.

Following months of research, development and refinement, XR Brands said its chemists were able to expertly simulate this scent of arousal in a paraben-free and glycerin-free formula.

Pussy Juice features heat and motion activation that releases a subtle and alluring scent when friction is applied. Ideal for male masturbation enhancement, Pussy Juice can be used with anatomical masturbators for an experience that looks, feels — and now smells — incredibly close to the real thing, according to XR.

The product boasts a body-friendly formulation void of the clinical look, odor and texture of traditional water-based lubricants.

“Pussy Juice not only heightens the touch sense, but also adds a whole other level of realism to sex and masturbation by incorporating the sense of smell,” general manager Randy Alvstad said.

He added, “This has been an exhilarating scientific project for us, as well as the selection of customers who helped us perfect the official aroma, and the final results have been exciting to share with the industry. Some exclaim that it’s exactly like a healthy vulva while others detect unique undertones — the scent is in the nose of the beholder, so to speak, which is one of the reasons why Pussy Juice is so much more than a novelty lubricant.”

The company explained that Pussy Juice’s scent molecules activate when the lubricant is rubbed between fingers or intimate areas and remains relatively odorless in the bottle. The lubricant can be used on toys, hands, body parts, or a partner, and cleans up with soap and water.

For more information about Pussy Juice, email Alvstad at randy@xrllc.com.

To place an order, contact a preferred sales representative, or email info@xrbrands.com.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

ProDx Health Launches Affiliate Program

ProDx Health has launched an affiliate program for creators and other members of the adult industry that promote its home-collection testing kits.

Lovense 'Ferri' Spotlighted on Wired.com

Lovense’s Ferri has been spotlighted on Wired.com.

Orion Debuts New Style From Cottelli Lingerie

Orion Wholesale has added a new style from its Cottelli Lingerie line.

JO Debuts Stroker-Optimized Lube

JO has introduced its new Stroker Lube, engineered for use with strokers and sleeves.

Williams Trading, Micro-Journey Sign East Coast Distro Deal

Williams Trading Co. has signed a deal to distribute wellness brand Micro-Journey's Mushroom Tablets on the East Coast.

Lightning Star World Debuts Aubrey Kate Stroker, Dildo

Pleasure brand Lightning Star World has introduced its new Aubrey Kate Collection.

B-Vibe '360 Plug' Spotlighted on Wired.com

B-Vibe’s 360 Plug has been spotlighted on Wired.com.

Honey Play Box, Planned Parenthood Arizona Partner for 'Just the Tip' Wellness Workshop

Honey Play Box and Planned Parenthood Arizona recently partnered for “Just the Tip: A Pleasure-Based Workshop.”

Je Joue Names Ian Kulp Head of Global Wholesale, Brand

Pleasure brand Je Joue has appointed Ian Kulp as its new head of global wholesale and brand.

Sportsheets Releases New Training Video for 'Peaches 'n CreaMe' Collection

Sportsheets has released its latest training video, titled "Peaches ’n CreaMe," hosted by Brand Ambassador Rin Musick.

Show More